entrepreneur

Trademark Granted to reSettled Life

Intellectual property law is an unfamiliar term to many people, but we see signs of it every day on the packages we buy and the products we use. This branch of law includes patents, copyrights and trademarks. This article focuses on trademarks because reSettled Life was granted one on February 7, 2017.

According to the U.S. Patent and Trademark Office (USPTO), “A trademark is a brand name. A trademark or service mark includes any word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others, and to indicate the source of the goods/services.”

Two marks that indicate a trademark are a superscript “TM” and an “R” in a circle. The first mark signifies that a name or logo is being claimed by a person or company but has not been officially registered with the USPTO. The second mark stands for “registered trademark,” which means this trademark has been registered with the USPTO and is legally protected. Our name, “reSettled Life,” and our porch-swing logo are now trademarked.

Registering a trademark is not an easy process. The first step is to select a mark that is protectable. Common words in common fonts without any image would most likely not be able to be trademarked because they are found too frequently in everyday use. Once you decide on what you think is a unique name, font, and image, a search of the USPTO database will tell you whether or not your choice is different enough from other trademarks already registered for related services to be eligible.

A non-refundable application fee is required, and the process takes months – in our case eight months. Applicants are encouraged to hire a trademark attorney, which increases both the chances of success and the cost. Even after a trademark is registered, it is up to the owner to watch for other companies or individuals who may be using something similar to promote their goods or services and to take legal action if necessary.

You may be wondering right about now why anyone would go through this lengthy process. We can’t speak for other companies, but we know why we did it. Even though there are other senior transition groups out there, we think reSettled Life and the services we provide are special. From the way we handle our clients, initial consultations and moves, to our family of employees and the additional services we offer, there is no other company like us.

Unfortunately, there are people who don’t want to put in the hard work of creating a reputable company themselves, so they use the same logo as a successful company, or create a similar one, and take advantage of that company’s reputation. Not only does that take potential business from the original company, it can also tarnish their reputation if the impostor does a bad job, which is fairly likely to happen.

With a trademark on our name and logo, if someone tries to pass themselves off as us, we have the recourse to make them stop. We don’t ever want potential clients to be duped into thinking they are working with reSettled Life when they aren’t. And we want to protect our reputation so we can continue to provide our unique services to the community.

Conference Time

Last month I had the opportunity to head south, to the beautiful city of San Antonio, for a four day event sponsored by the national association that I belong to. NASMM, the National Association of Senior Move Managers, is the only nationally accredited association for Senior Move Managers and I am so fortunate to be a part of such a great organization. 

The four day event was the association's national conference, meaning that there were over 400 Senior Move Managers that were in attendance from all over the country and even a few from overseas. It was a long weekend packed with seminars and training classes, all specifically designed for the SMM. I was blown away by the vast amount of knowledge that I was able to gain as well as listening to seasoned SMM's and their advice and best business practices. There were breakout sessions on everything from packing techniques to how to give a presentation to how to handle the financials of the business. I came away with notebook pages full of insights, tips and strategies, all things that make this hard-working mompreneur very happy!

What I found even more exciting than the conference speakers and classes, was the chance to mix and mingle with hundreds of SMMs that have been doing this for years and listening to their stories of successes and failures. I met one SMM in particular who lives in Indy and was so gracious with his advice and encouragement. Not only did he take time to speak to me at the conference, but extended the offer to continue the conversation with emails and phone calls. That kind of mentorship is priceless!

When you are a small business owner, you wear many hats on a daily basis. You are the one running the day in and day out activities of your business and the idea of going away for any amount of time can be a little terrifying. However, I am so happy that I didn't let that stop me from attending this conference, because it was a great investment of both my time and finances. And I am already looking forward to next year's conference!  

No trip to San Antonio is complete without a visit to the beautiful Riverwalk!

No trip to San Antonio is complete without a visit to the beautiful Riverwalk!